Real Coke: Real Story

Name: Real Coke: Real Story
Brand: Penguin Random House
SKU: ByrdShop_0394552733
Price: 40.92 USD
Availability: InStock

hardcover – September 12, 1986

by Oliver, Thomas

$40.92 USD

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ISBN-13: 9780394552736 ISBN-10: 0394552733

Publisher

Penguin Random House

Binding

hardcover

Published

September 12, 1986

Weight

1.0 lbs

Dimensions

4.00×14.00×20.00 cm

About this book

Real Coke: Real Story by Oliver, Thomas. hardcover edition. ISBN: 9780394552736.

A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision