Remake, Remodel: Women's Magazines in the Digital Age

Remake, Remodel: Women's Magazines in the Digital Age by Duffy, Brooke Erin. paperback edition. ISBN: 9780252079474.

What is a magazine? For decades, womens magazines were regularly published, print-bound guidebooks aimed at neatly defined segments of the female audience. Crisp pages, a well-composed visual aesthetic, an intimate tone, and a distinctive editorial voice were among the hallmarks of womens glossies up through the turn of this century. Yet amidst an era of convergent media technologies, participatory culture, and new demands from advertisers, questions about the identity of womens magazines have been cast up for reflection. Remake, Remodel: Womens Magazines in the Digital Age offers a unique glimpse inside the industry and reveals how executives and content creators are remaking their roles, their audiences, and their products at this critical historic juncture. Through in-depth interviews with womens magazine producers, an examination of hundreds of trade press reports, and in-person observations at industry summits, Brooke Erin Duffy chronicles a fascinating shift in print culture and technology from the magazine as object to the magazine as brand. She draws on these findings to contribute to timely debates about media producers labor conditions, workplace hierarchies, and creative processes in light of transformed technologies and media economies.