Retailing Flowers Profitably

Retailing Flowers Profitably by Royer, Kenneth R.. hardcover edition. ISBN: 9780966459807.

This book was created at the request of many readers of the monthly column Royer writes in Florist Review. Topics covered include purchasing flowers at low prices; advertising that works; selecting, training, and retaining employees; pricing for profitable sales; efficient holiday preparation; integrating family and business; alternatives to annual pay increases; successful multi-store management; and much, much more.