Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints

Retailing Principles Second Edition: Global, Multichannel, and Managerial Viewpoints by Poloian, Lynda Rose. hardcover edition. ISBN: 9781563677427.

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.