Retention Fundraising: The New Art and Science of Keeping Your Donors for Life

Retention Fundraising: The New Art and Science of Keeping Your Donors for Life by Roger Craver. paperback edition. ISBN: 9781889102535.

For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Among many findings, he uncovered seven key drivers that deepen a donors commitment, the eight primary reasons why donors stop giving, and the major barriers to donor retention. Theres gold in your current donors and Retention Fundraising is a detailed map for mining those riches. Book also has a dedicated website for discussion and updates: retentionfundraising.com. Complements The Fundraisers Guide to Irresistible Communications, by Jeff Brooks.