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Rethinking Marketing: The Entrepreneurial Imperative (Ireland Morris Entrepreneurship Series)

paperback – January 2, 2008
by Schindehutte, Minet
$82.68 USD
$82.68 USD
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ISBN-13: 9780132393898 ISBN-10: 0132393891
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 2, 2008
Weight
0.3 lbs
Dimensions
23.00×3.00×15.20 cm

About this book

Rethinking Marketing: The Entrepreneurial Imperative (Ireland Morris Entrepreneurship Series) by Schindehutte, Minet. paperback edition. ISBN: 9780132393898.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing. NOTE: The print may appear lighter in some copies due to the print method used.