Sales Force Design For Strategic Advantage

Name: Sales Force Design For Strategic Advantage
Brand: MACMILLAN
SKU: ByrdShop_1403903050
Price: 43.95 USD
Availability: InStock

hardcover – June 25, 2004

by Lorimer, S.

$43.95 USD

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ISBN-13: 9781403903051 ISBN-10: 1403903050

Publisher

MACMILLAN

Binding

hardcover

Published

June 25, 2004

Weight

1.6 lbs

Dimensions

25.40×2.50×15.20 cm

About this book

Sales Force Design For Strategic Advantage by Lorimer, S.. hardcover edition. ISBN: 9781403903051.

This book focuses upon the role of the sales force in todays changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.