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Sales Management: Shaping Future Sales Leaders

hardcover – January 1, 2009
by Honeycutt, Earl D., Jr.
$488.43 USD
$488.43 USD
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ISBN-13: 9780132324120 ISBN-10: 0132324121
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 2009
Weight
2.3 lbs
Dimensions
26.70×1.90×21.60 cm

About this book

Sales Management: Shaping Future Sales Leaders by Honeycutt, Earl D., Jr.. hardcover edition. ISBN: 9780132324120.

Tanner is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy—by integrating current technology, research, and strategic thinking activities. KEY TOPICS: Strategic Planning; Sales Leadership; Analyzing Customers and Markets; Designing and Developing the Sales Force; Process Management; Measurement, Analysis, and Knowledge Management; Cases For anyone looking for an up-to-date book on sales management with an emphasis on CRM.