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Sales Promotion: Concepts, Methods and Strategies

Name: Sales Promotion: Concepts, Methods and Strategies
Brand: Prentice Hall
SKU: ByrdShop_0137881673
Price: 61.55 USD
Availability: InStock

hardcover – January 1, 1990

by Blattberg, Robert C.

$61.55 USD

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ISBN-13: 9780137881673 ISBN-10: 0137881673

Publisher

Prentice Hall

Binding

hardcover

Published

January 1, 1990

Weight

2.1 lbs

Dimensions

24.80×3.20×19.10 cm

About this book

Sales Promotion: Concepts, Methods and Strategies by Blattberg, Robert C.. hardcover edition. ISBN: 9780137881673.

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research. With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.