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Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them

paperback – January 1, 1993
by Don E. Schultz
$35.81 USD
$35.81 USD
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ISBN-13: 9780844233673 ISBN-10: 0844233676
Publisher
Ntc Pub Group
Binding
paperback
Published
January 1, 1993
Weight
0.9 lbs
Dimensions
23.50×19.10×1.90 cm

About this book

Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them by Don E. Schultz. paperback edition. ISBN: 9780844233673.

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.