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Scenario Planning: The Link Between Future and Strategy

hardcover – January 1, 2003
by Lindgren, Mats
$58.75 USD
$58.75 USD
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ISBN-13: 9780333993170 ISBN-10: 0333993179
Publisher
MACMILLAN
Binding
hardcover
Published
January 1, 2003
Weight
1.0 lbs
Dimensions
24.10×1.90×15.90 cm

About this book

Scenario Planning: The Link Between Future and Strategy by Lindgren, Mats. hardcover edition. ISBN: 9780333993170.

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.