Scientific American: Psychology

About this book

In this breakthrough introduction to psychology two committed tech-savvy professors Deborah Licht and Misty Hull combine years of research and teaching insights with the journalistic skill of science writer Coco Ballantyne who came to this project directly from Scientific American. Together they have created a an introductory textbook and online system that draws on written profiles and video interviews of 27 real people to help students better understand remember and relate to psychologys basic ideas. Beautifully designed the printed text is filled with high-interest examples and features including full-page infographics that help students understand and retain key concepts. Online additional author-created resources including scaffolded activities and adaptive quizzes provide a seamless learning experience for students and a reliable assessment mechanism for instructors and programs. This innovative collaboration between Worth Publishers and Scientific American reflects a commitment to engaging and educating all students including those who sometimes seem difficult to engagein the contemporary style of the worlds most respected science magazine. Whats in the LaunchPad