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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World

Name: Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
Brand: HarperCollins Children's Books
SKU: ByrdShop_0887306721
Price: 29.06 USD
Availability: InStock

hardcover – January 1, 1994

by Allen, Frederick

$29.06 USD

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ISBN-13: 9780887306723 ISBN-10: 0887306721

Publisher

HarperCollins Children's Books

Binding

hardcover

Published

January 1, 1994

Weight

2.1 lbs

Dimensions

24.10×3.80×16.50 cm

About this book

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Allen, Frederick. hardcover edition. ISBN: 9780887306723.

A history of Coca-Cola traces the company from the debut of the popular soft drink in an Atlanta soda fountain to its present status as a multibillion-dollar international corporation, drawing on the personal papers of founder Asa Candler and long-time CEO Robert Woodruff.