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Secret Recipe: Why Kfc Is Still Cooking After 50 Years

paperbackJanuary 1, 2004
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ISBN-13: 9781930819337 ISBN-10: 1930819331
Publisher
Cinebook Ltd
Binding
paperback
Published
January 1, 2004
Weight
1.0 lbs
Dimensions
22.90×1.30×15.20 cm

About this book

Secret Recipe: Why Kfc Is Still Cooking After 50 Years by Darden, Bob. paperback edition. ISBN: 9781930819337.

An American icon celebrates 50 years because Colonel Sanders and Pete Harman put people first and integrated an urgency for excellence and paid attention to every detail of their restaurant business. These business secrets and practices are written in an easy to read story that is engaging and a delight to anyone interested in growing a business. Colonel Sanders chose Pete Harman to go forward with his "secret recipe" and Pete did, eventually acquiring more than 300 franchises. The story chronicles the early days and the tough times when KFC was owned by corporations that didnt understand the food business. There were lawsuits and hard feelings until spin-off, Tricon Global Restaurant Corporation, emerged with a leader, David Novak. After settling all of the lawsuits between the franchisees and Pepsico, David said to Pete, "Now teach me the restaurant business." Pete did. Today Tricon is regarded as a highly successful international business and KFC maintains a restaurant stronghold on every continent in the world.