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Selling Dreams: How to Make Any Product Irresistible

Name: Selling Dreams: How to Make Any Product Irresistible
Brand: Simon & Schuster
SKU: ByrdShop_0684850192
Price: 32.43 USD
Availability: InStock

hardcover – January 1, 1999

by Longinotti-Buitoni, Kip

$32.43 USD

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ISBN-13: 9780684850191 ISBN-10: 0684850192

Publisher

Simon & Schuster

Binding

hardcover

Published

January 1, 1999

Weight

1.3 lbs

Dimensions

24.80×3.80×17.10 cm

About this book

Selling Dreams: How to Make Any Product Irresistible by Longinotti-Buitoni, Kip. hardcover edition. ISBN: 9780684850191.

The head of one of the worlds leading carmakers discusses the art of "dreamketing"--the marketing of dream items that allow customers to live out a material fantasy--and how to market products and services that appeal to a customers imagination. 25,000 first printing.