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Selling: Helping Customers Buy

hardcover – January 1, 1991
by Ditzenberger, Roger
$59.70 USD
$59.70 USD
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ISBN-13: 9780538605311 ISBN-10: 0538605316
Publisher
South-Western
Binding
hardcover
Published
January 1, 1991
Weight
1.9 lbs
Dimensions
24.10×1.90×19.10 cm

About this book

Selling: Helping Customers Buy by Ditzenberger, Roger. hardcover edition. ISBN: 9780538605311.

This book emphasizes the feature-benefit concept of selling, stressing customer and human relations.