Service Design: From Insight to Implementation

Service Design: From Insight to Implementation by Polaine, Andy. paperback edition. ISBN: 9781933820330.

"An easy-to-read introduction to service design, with great examples from one of the worlds leading service design agencies. A must read for anyone who wants to become familiar with service design in theory, methods, and practice!" —Prof. Birgit Mager, President, Service Design Network gGmbH Service Design is an eminently practical guide to designing services that work for people. It offers powerful insights, methods, and case studies to help you design, implement, and measure multichannel service experiences with greater impact for customers, businesses, and society.