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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Name: Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Brand: MACMILLAN
SKU: ByrdShop_0230006604
Price: 66.76 USD
Availability: InStock

hardcover – September 29, 2006

by Teboul, J.

$66.76 USD

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ISBN-13: 9780230006607 ISBN-10: 0230006604

Publisher

MACMILLAN

Binding

hardcover

Published

September 29, 2006

Weight

0.9 lbs

Dimensions

25.40×2.50×15.20 cm

About this book

Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press) by Teboul, J.. hardcover edition. ISBN: 9780230006607.

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.