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Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)

Name: Service is Front Stage: Positioning Services for Value Advantage (INSEAD Business Press)
Brand: My Store
SKU: ByrdShop_0230006604
Price: 45.82 USD
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About this book

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.