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Services Marketing: People, Technology, Strategy

Name: Services Marketing: People, Technology, Strategy
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136107214
Price: 130.92 USD
Availability: InStock

hardcover – January 1, 2010

by Lovelock, Christopher H.

$130.92 USD

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ISBN-13: 9780136107217 ISBN-10: 0136107214

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

January 1, 2010

Weight

3.4 lbs

Dimensions

27.90×3.20×21.60 cm

About this book

Services Marketing: People, Technology, Strategy by Lovelock, Christopher H.. hardcover edition. ISBN: 9780136107217.

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.