Shaping Text: Type Typography and the Reader

About this book

Shaping Text takes a practical and broad approach to typography. It is aimed at design students and graphic designers and also at those who are concerned with content: writers editors and publishers. Showing a wide range of examples from first-rate designers across the world the book examines why and how typographic designs work well in a given context. Particular attention is given to the team play between the text itselfwritten languageand the designthe shaping of the textto form a new multilevel visual message with a complex content.