Shazam!: The Golden Age of the World's Mightiest Mortal

Shazam!: The Golden Age of the World's Mightiest Mortal by Spear, Geoff. hardcover edition. ISBN: 9780810995963.

Shazam made his debut in Whiz Comics in 1940, and outsold his biggest competitor, Superman, by 14 million copies a month. It wasn’t long before a variety of merchandise was licensed—secret decoders, figurines, buttons, paper rockets, tin toys, puzzles, costumes—and a fan club was created to keep up with the demand. These collectibles now sell for outrageous prices on eBay or in comic book stores and conventions. Seventy years later, an unprecedented assortment of these collectibles are gathered together by award-winning writer/designer Chip Kidd and photographer Geoff Spear. Join Kidd, Spear, and the World’s Mightiest Mortal in this first, fully authorized celebration of ephemera, artwork, and rare, one-of-a-kind toys, and recapture the magic that was Shazam! Praise for Shazam!: "Superman has always gotten more press, but Captain Marvel may be the greatest expression of comics optimism: A young boy says a magical word and turns into the Worlds Mightiest Mortal. Chip Kidd and Geoff Spears gorgeous new book, Shazam! The Golden Age of the Worlds Mightiest Mortal (ABRAMS) pays tribute to the heros bright colors and medium-spanning stories, all lovingly displayed in Kidds signature style . . . Its a coffee-table book that provides a glimpse into a world where the powers of the gods are just an acronym away." -The Onions A.V. Club "VERDICT: Despite the quite reasonable price, this features typical ABRAMS art and production quality. Fans will grab this Marvel-ous piece of Americana faster than you can say Shazam!" -Mike Rogers, Library Journal Express "A handsome follow up to Bat-Manga!" --ComicsAlliance.com "This is a collectors dream: Page after page of Captain Marvel art, premiums, posters, toys, and ephemera from the biggest-selling superhero of all time . . . This book is a true time capsule and worthy of any comic fans bookshelf." --USATODAY.com "Shazam! allows its rich imagery to tell the exciting story of this superhero. Between Kidds glorious layout and Spears highly detailed photography, the reader can feel the excitement and fabric that would eventually lead Captain Marvel to outsell Superman during the glorious Golden Age of comics!" --Comic Book Resources "Shazam! beautifully documents the creation and success of Fawcetts Captain Marvel franchise . . . Indeed, for non-Captain Marvel enthusiasts, the book may be most interesting as a compendium of historical documents, a glimpse not just of a bygone pop phenomenon but also of a larger cultural ethos." -Forward.com