Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

About this book

Capturing the direction and evolution of todays retail industry Silent Selling: Best Practices and Effective Strategies in Visual Merchandising 4th Edition is a multi-disciplinary blend of practical activities and creative problem-solving that takes readers beyond the basics of visual merchandising. Readers gain an understanding of experts recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bells "Look-Compare-Innovate" model. With these informational tools students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.