Small Business Management: Creating a Sustainable Competitive Advantage

About this book

Now with SAGE Publishing Timothy S. Hattens Seventh Edition of Small Business Management equips students with the tools they need to navigate the important financial legal marketing managerial and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases real-world examples and illuminating features spotlight the diverse innovative contributions of small business owners to the economy. Whether students dream of launching a new venture purchasing a franchise managing a lifestyle business or joining the family company they will learn important best practices for competing in the modern business world. This title is accompanied by a complete teaching and learning package.