Small Business Management: Launching and Growing Entrepreneurial Ventures (with Printed Access Card)

About this book

Backed by a loyal following SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES 14e continues to lead the market. With its comprehensive approach precedent-setting coverage innovative tools real-world emphasis and superior package SBM remains an unparalleled resource for shaping future generations of small business owners and entrepreneurs. An excellent resource for small business management entrepreneurship and hybrid courses (especially with our custom options) SBM combines fundamentals of business management with an emphasis on teaching aspiring business owners not only how to start a business but also how to manage grow and harvest one--the full business cycle. Featuring an integrated learning system SBM continues to place emphasis on the business plan offering many ways to assign it. Through mini cases comprehensive cases text exercises and online activities students are put in the role of decision maker to sharpen their understanding of chapter concepts. SBM also captures the excitement of small business with multimedia tools such as "Small Business School" video cases online case analysis and the Small Business Resource Centers robust collection of relevant articles. Its no wonder that SBM is the book that students retain long after the course is over.