Small Business Management: Launching & Growing Entrepreneurial Ventures

Small Business Management: Launching & Growing Entrepreneurial Ventures by Petty, J.. paperback edition. ISBN: 9780357039410.

Follow your dream of owning a successful small business with the insights found in Longenecker/Petty/Palich/Hoys market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 19E. This market-leading book provides the practical concepts, entrepreneurial insights, and comprehensive resources youll find essential both now and throughout your management future. The book places you in the role of decision-maker, allowing you to immediately apply what youve learned to current challenges in todays small businesses. The authors provide the background you need to create, manage and analyze a business plan for your own venture. Unforgettable examples, current video cases and coverage of the most current developments in business management today keep this engaging book as current and practical now as it was when it led the market with its first edition more than 50 years ago.