So what? who cares? why you?

So what? who cares? why you? by Wendy Kennedy. hardcover edition. ISBN: 9780973988413.

So what? who cares? why you? lives at theintersection of inspiration and commercialization. It s a visual methodology to discover, define and describe the business value of a new idea. People with new ideas use it to win support for their projects, products and startup company ideas. Perhaps most importantly, they rely on it to engage people in conversation about why their idea matters and how it creates value for others.This methodology is designed to answer the key questions that every potential supporter of a new idea will have. So What? What is the business problem you are proposing to solve and how burning is that problem? Who Cares? Who might be willing to pay money to solve this problem and can you reach them? Why You? What makes your idea different and gives you a unique advantage over competing solutions? The tools in this book will guide you to explore and discover the answers to these questions and articulate the business value of your new idea in a compelling way.