Social Impact Marketing: The Essential Guide for Changemakers

Social Impact Marketing: The Essential Guide for Changemakers by Maddy Kulkarni. paperback edition. ISBN: 9781792469510.

This fun "textbook" takes fundamental marketing concepts and teaches you how to apply them to social causes like access to food and education, climate change, and gender equality. It contains learnings from beautiful, iconic social impact campaigns from some of the worlds most beloved brands. (It highlights a few well-intentioned missteps as well to learn "what not to do.") Whether you are a student or nonprofit leader with a great idea but limited resources, or whether youre a corporate marketing professional who wants to make a meaningful impact with the power of your billion dollar brand, follow the exercises in this book and watch your ideas reach more people, create change, and inspire the human spirit.