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Social Media Marketing

paperback – January 14, 2021
by Tuten, Tracy L.
$55.08 USD
$55.08 USD
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ISBN-13: 9781529731989 ISBN-10: 1529731984
Publisher
Sage Publications
Binding
paperback
Published
January 14, 2021
Weight
2.3 lbs
Dimensions
24.10×1.90×19.10 cm

About this book

Social Media Marketing by Tuten, Tracy L.. paperback edition. ISBN: 9781529731989.

A new and fully updated edition of the market leading textbook for social media marketing and winner of the TAA Textbook Excellence Award in 2017. This fourth edition includes 11 new case studies on brands such as TikTok and Puma, as well as a student-engaging case study on ′221 BC Kombucha′ that runs throughout the entire textbook. With a wealth of online resources for students and lecturers alike, this is a must-have text for anyone studying social media marketing.