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Social Media Marketing

hardcover – November 26, 2020
by Tuten, Tracy L.
$226.25 USD
$226.25 USD
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ISBN-13: 9781529731996 ISBN-10: 1529731992
Publisher
Sage Publishing
Binding
hardcover
Published
November 26, 2020
Weight
2.7 lbs
Dimensions
26.00×2.50×19.70 cm

About this book

Social Media Marketing by Tuten, Tracy L.. hardcover edition. ISBN: 9781529731996.

A new and fully updated edition of the market leading textbook for social media marketing and winner of the TAA Textbook Excellence Award in 2017. This fourth edition includes 11 new case studies on brands such as TikTok and Puma, as well as a student-engaging case study on ′221 BC Kombucha′ that runs throughout the entire textbook. With a wealth of online resources for students and lecturers alike, this is a must-have text for anyone studying social media marketing.