Social Media Marketing

About this book

A new and fully updated edition of the market leading textbook for social media marketing and winner of the TAA Textbook Excellence Award in 2017. This fourth edition includes 11 new case studies on brands such as TikTok and Puma as well as a student-engaging case study on 221 BC Kombucha that runs throughout the entire textbook. With a wealth of online resources for students and lecturers alike this is a must-have text for anyone studying social media marketing.