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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

hardcover – October 6, 2003
by Jackson, D.
$52.63 USD
$52.63 USD
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ISBN-13: 9781403905192 ISBN-10: 1403905193
Publisher
MACMILLAN
Binding
hardcover
Published
October 6, 2003
Weight
1.0 lbs
Dimensions
23.50×1.90×16.50 cm

About this book

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding by Jackson, D.. hardcover edition. ISBN: 9781403905192.

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.