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Sports and Entertainment Management (Sports Management)

paperback – March 18, 2004
by Kaser, Ken
$229.39 USD
$229.39 USD
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ISBN-13: 9780538438292 ISBN-10: 0538438290
Publisher
South-Western
Binding
paperback
Published
March 18, 2004
Weight
1.5 lbs
Dimensions
26.70×1.30×21.00 cm

About this book

Sports and Entertainment Management (Sports Management) by Kaser, Ken. paperback edition. ISBN: 9780538438292.

Sports and Entertainment Management serves as a one-semester course for marketing and business management students. Using topics in the sports and entertainment industries, the text and multimedia supplements cover the basic functions of management as outlined in national and state standards. Management topics discussed in the twelve chapters include leadership, finance, product management, people management, information management, legal and ethical issues, customer relations, sales management, managing change, and career development.