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Sports Marketing

hardcover – August 5, 2012
by Roy, Donald
$62.63 USD
$62.63 USD
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ISBN-13: 9780132135467 ISBN-10: 0132135469
Publisher
Routledge
Binding
hardcover
Published
August 5, 2012
Weight
2.4 lbs
Dimensions
27.70×2.50×21.30 cm

About this book

Sports Marketing by Roy, Donald. hardcover edition. ISBN: 9780132135467.

Understand the business of sports through a practitioner’s perspective. Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage readers to get actively involved and engaged in the process of sports entertainment.