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Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences

Name: Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences
Brand: MACMILLAN
SKU: ByrdShop_1137282932
Price: 65.51 USD
Availability: InStock

hardcover – May 12, 2014

by Bernstein, J.

$65.51 USD

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ISBN-13: 9781137282934 ISBN-10: 1137282932

Publisher

MACMILLAN

Binding

hardcover

Published

May 12, 2014

Weight

1.3 lbs

Dimensions

24.10×3.80×15.90 cm

About this book

Standing Room Only: Marketing Insights for Engaging Performing Arts Audiences by Bernstein, J.. hardcover edition. ISBN: 9781137282934.

Standing Room Only combines practical advice for creating a strategic marketing program and maintaining a successful performing arts organization. This revised edition lays out a framework to navigate the digital age, from online ticketing options, to marketing options in social, and mobile media.