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Statistics for Marketing and Consumer Research

paperback – June 5, 2008
by Mazzocchi, Mario
$77.16 USD
$77.16 USD
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ISBN-13: 9781412911221 ISBN-10: 1412911222
Publisher
Sage Publications
Binding
paperback
Published
June 5, 2008
Weight
1.6 lbs
Dimensions
24.20×2.50×17.00 cm

About this book

Statistics for Marketing and Consumer Research by Mazzocchi, Mario. paperback edition. ISBN: 9781412911221.

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each methods as well as showing how they are applied. Real data sets and detailed guidance on the use of appropriate software is included along with discussion of: - Sampling - Data management an statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling