Strange Red Cow: and Other Curious Classified Ads from the Past

About this book

Came to my plantation in Springfield township Philadelphia county near Flour-town the 26th of March 1776 A STRANGE RED COW. The owner may have her again on proving his property and paying charges. PHILIP MILLER. May 1 1776 The Pennsylvania Gazette To sift through classifieds from any era is to uncover the practical needs or urgent desires of a community during a particular period of time. By definition the classified advertisement is released for public consumption yet often it tells a very private story: a precious keepsake misplaced an intimate relationship sought even a young child kidnapped. At times shocking often amusing and always enlightening these brief notices offer rare glimpses into who we are what we value and where were going. And yet they have always been the most ephemeral of artifacts tossed and forgotten without a second thought. Until now. While researching a historical documentary Sara Bader stumbled upon something that transported her back in time: an eighteenth-century classified ad about a lost red cow. Authentic and evocative this discovery inspired a search for more of these vivid scenes from everyday life past and present. In Strange Red Cow Bader presents a sampling of ads from as far back as 1704 up through contemporary Internet postings sorted and assembled thematically. She places these micro messages in a broader context revealing intimate stories of American history and popular culture. By turns humorous heartbreaking and insightful Strange Red Cow offers a new lens through which to observe our evolution as a nation and a people. From Americas first newspaper classified in 1704 to todays online postings Strange Red Cow captures in colorful detail scenes of everyday life in the first-ever overview of the nations unofficial history text: the classified ads. If we strain to identify with those who commuted in horse-drawn carriages and depended on candles to light their corridors these ads can personally introduce us. They had good days and bad days; they got distracted disorganized and like us left important things be-hind. That our collective ancestors forgot their books in carriages left their capes on battlefields and dropped their keys and their cash is oddly reassuring. We are still losing our stuff today though what we own and wear and carry with usand what we decide to return and retrieveinevitably changes over time. From Strange Red Cow