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Strategic Analysis and Action

paperback – January 1, 2015
by Mary M. Crossan
$63.40 USD
$63.40 USD
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ISBN-13: 9780133370294 ISBN-10: 0133370291
Publisher
PEARSON EDUCATION
Binding
paperback
Published
January 1, 2015
Weight
1.4 lbs
Dimensions
23.50×1.30×17.80 cm

About this book

Strategic Analysis and Action by Mary M. Crossan. paperback edition. ISBN: 9780133370294.

Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems. This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.