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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition
Brand: PEARSON EDUCATION
SKU: ByrdShop_0132664259
Price: 140.08 USD
Availability: InStock

hardcover – August 10, 2012

by Keller, Kevin

$140.08 USD

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ISBN-13: 9780132664257 ISBN-10: 0132664259

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

August 10, 2012

Weight

3.0 lbs

Dimensions

2.50×21.60×27.70 cm

About this book

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Keller, Kevin. hardcover edition. ISBN: 9780132664257.