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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition

hardcover – August 10, 2012
by Keller, Kevin
$214.34 USD
$214.34 USD
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ISBN-13: 9780132664257 ISBN-10: 0132664259
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
August 10, 2012
Weight
3.0 lbs
Dimensions
2.50×21.60×27.70 cm

About this book

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition by Keller, Kevin. hardcover edition. ISBN: 9780132664257.

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.