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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Brand: PEARSON EDUCATION
SKU: ByrdShop_0131888595
Price: 26.19 USD
Availability: InStock

hardcover – January 1, 2007

by Kevin Lane Keller

$26.19 USD

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ISBN-13: 9780131888593 ISBN-10: 0131888595

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

January 1, 2007

Weight

3.2 lbs

Dimensions

25.40×3.20×21.00 cm

About this book

Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller. hardcover edition. ISBN: 9780131888593.