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Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]

Name: Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION]
Brand: PEARSON EDUCATION
SKU: ByrdShop_0134892496
Price: 396.00 USD
Availability: InStock

paperback – March 1, 2019

by Keller, Kevin Lane

$396.00 USD

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ISBN-13: 9780134892498 ISBN-10: 0134892496

Publisher

PEARSON EDUCATION

Binding

paperback

Published

March 1, 2019

Weight

3.2 lbs

Dimensions

25.40×1.30×20.30 cm

About this book

Strategic Brand Management: Building, Measuring, and Managing Brand Equity [RENTAL EDITION] by Keller, Kevin Lane. paperback edition. ISBN: 9780134892498.