Strategic Brand Managment: Building, Measuring, and Managing Brand Equity

Name: Strategic Brand Managment: Building, Measuring, and Managing Brand Equity
Brand: PEARSON EDUCATION
SKU: ByrdShop_0273779419
Price: 93.81 USD
Availability: InStock

paperback – January 1, 2012

by Keller, Kevin Lane

$93.81 USD

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ISBN-13: 9780273779414 ISBN-10: 0273779419

Publisher

PEARSON EDUCATION

Binding

paperback

Published

January 1, 2012

Weight

2.6 lbs

Dimensions

27.50×2.00×21.50 cm

About this book

Strategic Brand Managment: Building, Measuring, and Managing Brand Equity by Keller, Kevin Lane. paperback edition. ISBN: 9780273779414.

Strategic Brand Management