Strategic Communication in Business and the Professions

Strategic Communication in Business and the Professions by Friedrich, Gustav W.. paperback edition. ISBN: 9780205561209.

Designed for introductory business and organizational communication classes, this successful, multi-edition book focuses on helping the reader to master the four essential elements of effective communication--setting goals, knowing the audience, mastering skills, and managing anxiety. The Sixth Edition addresses current challenges to business communication created by advances in new technology, the global marketplace, shifting communication priorities, and diversity within the workforce.