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Strategic Management

hardcover – May 11, 2007
by Ansoff, H.
$42.64 USD
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ISBN-13: 9780230525481 ISBN-10: 0230525482
Publisher
MACMILLAN
Binding
hardcover
Published
May 11, 2007
Weight
1.0 lbs
Dimensions
22.20×1.90×14.60 cm

About this book

Strategic Management by Ansoff, H.. hardcover edition. ISBN: 9780230525481.

This book is the original text by H. Igor Ansoff, the pioneer of Strategic Management. This is the founding work on Strategic Management, a concept at the core of modern business. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists.