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Strategic Management and Competitive Advantage: Concepts and Cases

Name: Strategic Management and Competitive Advantage: Concepts and Cases
Brand: PEARSON EDUCATION
SKU: ByrdShop_0136094589
Price: 221.44 USD
Availability: InStock

hardcover – January 1, 2009

by Barney, Jay B.

$221.44 USD

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ISBN-13: 9780136094586 ISBN-10: 0136094589

Publisher

PEARSON EDUCATION

Binding

hardcover

Published

January 1, 2009

Weight

2.9 lbs

Dimensions

27.30×3.20×21.00 cm

About this book

Strategic Management and Competitive Advantage: Concepts and Cases by Barney, Jay B.. hardcover edition. ISBN: 9780136094586.

Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firms External Environment; Evaluating a Firms Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification; Organizing to Implement Corporate Diversification; Strategic Alliances; Mergers and Acquisitions; International Strategy For readers interested in learning the fundamental concepts of strategic management, without having to skim through pages of irrelevant bulk.