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Strategic Management: Concepts (13th Edition)

paperbackFebruary 5, 2010
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ISBN-13: 9780136120995 ISBN-10: 0136120997
Publisher
PEARSON EDUCATION
Binding
paperback
Published
February 5, 2010
Weight
1.7 lbs
Dimensions
27.70×1.30×21.60 cm

About this book

Strategic Management: Concepts (13th Edition) by David, Fred R.. paperback edition. ISBN: 9780136120995.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management: Concepts captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.