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Strategic Management: Concepts and Cases

hardcoverJanuary 1, 2010
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ISBN-13: 9780136120988 ISBN-10: 0136120989
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 2010
Weight
3.8 lbs
Dimensions
28.60×3.20×22.20 cm

About this book

Strategic Management: Concepts and Cases by David, Fred R.. hardcover edition. ISBN: 9780136120988.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts.In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases.The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.