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Strategic Management Concepts and Cases: A Competitive Advantage Approach

hardcover – January 1, 2012
by David, Fred R.
$34.27 USD
$34.27 USD
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ISBN-13: 9780132664233 ISBN-10: 0132664232
Publisher
PEARSON EDUCATION
Binding
hardcover
Published
January 1, 2012
Weight
3.4 lbs
Dimensions
27.30×2.50×21.60 cm

About this book

Strategic Management Concepts and Cases: A Competitive Advantage Approach by David, Fred R.. hardcover edition. ISBN: 9780132664233.

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The fourteenth edition explores the current global recession and shows how it has affected the business environment, providing readers with up-to-date coverage in every chapter.