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Strategic Management: Creating Competitive Advantages

paperback – September 21, 2009
by Eisner, Alan
$63.34 USD
$63.34 USD
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ISBN-13: 9780077246266 ISBN-10: 0077246268
Publisher
McGraw-Hill Education
Binding
paperback
Published
September 21, 2009
Weight
2.2 lbs
Dimensions
25.10×2.00×20.10 cm

About this book

Strategic Management: Creating Competitive Advantages by Eisner, Alan. paperback edition. ISBN: 9780077246266.

Strategic Management: Creating Competitive Advantages, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.