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Strategic Management: Creating Competitive Advantages

paperback – September 23, 2013
by Dess, Gregory
$60.42 USD
$60.42 USD
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ISBN-13: 9780077636081 ISBN-10: 0077636082
Publisher
McGraw-Hill Education
Binding
paperback
Published
September 23, 2013
Weight
1.8 lbs
Dimensions
24.80×1.90×20.30 cm

About this book

Strategic Management: Creating Competitive Advantages by Dess, Gregory. paperback edition. ISBN: 9780077636081.

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.