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Strategic Management: Creating Competitive Advantages

paperback – February 12, 2018
by McNamara, Gerry
$73.54 USD
$73.54 USD
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ISBN-13: 9781259900457 ISBN-10: 1259900452
Publisher
McGraw-Hill Education
Binding
paperback
Published
February 12, 2018
Weight
1.7 lbs
Dimensions
25.10×1.80×20.30 cm

About this book

Strategic Management: Creating Competitive Advantages by McNamara, Gerry. paperback edition. ISBN: 9781259900457.

Strategic Management: Text and Cases, Ninth edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor.