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Strategic Management: Creating Competitive Advantages

hardcoverFebruary 11, 2020
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ISBN-13: 9781260706628 ISBN-10: 1260706621
Publisher
McGraw-Hill Education
Binding
hardcover
Published
February 11, 2020
Weight
2.2 lbs
Dimensions
25.40×2.50×21.60 cm

About this book

Strategic Management: Creating Competitive Advantages by Dess, Gregory G.. hardcover edition. ISBN: 9781260706628.

Strategic Management: Creating Competitive Advantages, Tenth Edition, written by authors Dess, McNamara, Eisner, and Lee continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the text and 38 cases. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).